<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<title>上海红心电器 - 熔意案例 - {$WEB_EXT_CFG.STRING_SITE_TITLE}</title>
<link rel="stylesheet" rev="stylesheet" type="text/css" media="all" href="/public/style/main.css" />
<include file="Public:scripts"/>
<script type="text/javascript">
$(document).ready(function () {
	var imgpos = $('img[rel="sliders"]:first').position();
	$('#float-wechat').css({
		'left': imgpos.left+885,
		'top': imgpos.top+55
	}).fadeIn();
	$(window).resize(function () {
		$('#float-wechat').css({
			'left': imgpos.left+885,
			'top': imgpos.top+55
		}).fadeIn();
	});
});
</script>
</head>
<body>
<include file="Public:exp"/>
<div class="wrap height-12 tri"></div>
<div class="wrap height-170"><a href="{$WEB_EXT_CFG.MENU_SITE.0.URL}" title="{$WEB_EXT_CFG.STRING_SITE_TITLE}"><img rel="sliders" src="/public/images/slider1.jpg" border="0" width="1000" height="170" /></a></div>
<div class="wrap color-bg-white">
	<div class="wrap height-12"></div>
	<table width="940" align="center" border="0">
	<tr>
		<td>
			<div class="height-12"></div>
			<table width="100%" cellpadding="5" cellspacing="0" border="0">
			<tr>
				<td width="90%" valign="top">
					<table width="100%" cellpadding="0" cellspacing="0" border="0">
					<tr>
						<td valign="top"><h1 class="p_t1">家电老品牌的品牌升级！价值的传递，情感的流动！</h1></td>
						<td width="410px" valign="top"><img src="/public/images/project/hongxin/000.png" width="410px" height="165px" border="0" /></td>
					</tr>
					</table>
					<div class="cts1">
					<h3 class="cts1_h3">挑战：红心电器如何挖掘品牌传统？如何俘获新一代人的心？</h3>
					<p>背景：上海红心电器作为中国老牌家电开创品牌，经历过发展的辉煌，为一代代消费者提供高品质的小家电产品，为生活提供便利。在七八十年代直至九十年代都有着重大影响力，但随着时代的发展，时间的推移，老一代消费者慢慢退出消费潮流，而商业社会的开放，更多洋品牌纷纷角力中国市场，年轻一代消费者有了更多的选择，红心慢慢失去了原有的市场地位。</p>
					<p>解决方案：重新定义家电老字号！让口碑成为品牌的基因，让情感生活产品的价值！</p>
					<p>品牌聚焦：70年的产品！50年的品牌！</p>
					<p>品牌诉求：技术在变，但红心的品质承诺从未改变！</p>
					<p><img src="/public/images/project/hongxin/001.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/002.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/003.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/004.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/005.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/006.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/007.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/008.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/009.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/010.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/011.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/012.png" border="0" /></p>
					<p><img src="/public/images/project/hongxin/013.png" border="0" /></p>
					</div>
				</td>
				<td width="5px">&nbsp;</td>
				<td width="155px" valign="top">
					<img src="#" width="155px" height="210px" border="0" />
					<h2 class="p_t2"><a href="#">熔意品牌研究解析</a></h2>
				</td>
			</tr>
			</table>
		</td>
	</tr>
	</table>
	<div class="tips">{$WEB_EXT_CFG.STRING_FLAG2}</div>
	<div class="clear">&nbsp;</div>
</div>
<include file="Public:bottom"/>
</body>
</html>